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Trade Card for John Lodge, Copper Plate Engraver, 18th century DP885065
Summary
Inscribed in plate: "John Lodge, / Copper Plate / Engraver, / In all its Branches, / Red Lion Court, Shoe Lane, / near Holborn / London.
/ From Mr. Jefferys / Geographer to the King."; in lower margin: "At the Above Manufactury next N.43 Shoe Land, Metzotintos are Srap'd & Copper Plates Printed / and the Whole Perform'd in the neateft manner, as Reasonable Prices, & with the greateft Expedition."
Trade cards were one of the most prevalent forms of advertising in the U.S. from around 1875 to 1900. They had their origin in England in the 1700s with tradesmen advertising their wares. The advent of lithography in the 1870s made it possible to mass-produce them in color. The Philadelphia 1876 Centennial Exhibition sparked the beginning, as many were passed out at that event.
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