Print, trade-card (BM D,2.3236) - Public domain monumental decor engraving
Summary
Double-sided trade card of Bridport, decorative painter and paper hanger at No.18, Old Cavendish Street, Cavendish Square, London; engraved lettering within a black border on both sides. c.1807
Engraving on coloured pasteboard, pink on recto, turquoise on verso
British trade cards are a type of advertising that was popular in Britain during the 18th and 19th centuries. They were used by businesses to promote their products and services, and they often featured colorful and eye-catching designs. Trade cards were a popular form of advertising because they were relatively inexpensive to produce and distribute. They were also effective in reaching a wide audience, as they could be handed out in person or left in public places. Trade cards were typically printed on paper or card stock, and they were often folded into a four-page leaflet. The front of the card would usually feature an image or illustration of the product or service being advertised, while the back would contain information about the business, such as its address and contact details.
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